in Autonomous Vehicles

Pearl, a new startup entering the aftermarket automated features for cars space

Alex Webb for Bloomberg:

Founded by a team of Apple veterans, Pearl Automation Inc. said Tuesday that its first product, a rear-view camera, will be available in September in the U.S. After the camera, which is similar to those that come standard on many new autos, the startup plans a slew of devices that can be built into your car to bring it up to speed with the latest driving capabilities.

There are new startups entering the AV and automated features for cars space every other week. I just can’t but wonder:

  1. For how long is it going to be profitable this market?
  2. How long before the market gets regulated and the party is over?

Also, the US has a long tradition of tinkering around with their cars.  However, this is far from “normal” in Europe beyond the tunning culture and the plug and play aftermarket gadgets. 

It is going to be interesting to watch how this market develops. 

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